Build Ezine Lists
with Ezine Advertising
Ezine advertising is a great way to get sales and build large Ezine lists that can lead to future sales. This is a greatly overlooked form of advertising for your business.
Ezine is short for electronic magazine and is pronounced (EE'- zeen). Ezines is a newsletter or an ad that is sent to a group of subscribers for a particular subject. These subscribers want to be updated with information on the subject in the form of articles and advertisements. The information that you have to offer can mean sales for you.
I'll give you an example. Let's say you looked at a website about playing the guitar and you wanted to subscribe to them for more information. You will be getting their newsletter in an email on a regular basis. These newsletters are referred to as ezines.
The great thing about Ezine advertising is that you can direct your advertisement to a group of highly-targeted prospects. In most cases, people had to double opt-in to be a subscriber. That means that real people are looking for information from you through these emails.
Ezine advertising is great for any business, but it's particularly helpful for network marketing businesses. If you sell candles in network marketing, wouldn't it make a lot of sense to advertise to an ezine devoted to candle products?
These newsletters will have an article and some commercial content or just be an advertisement.
Once you run an ad in an ezine, you have a highly-targeted group of people that will see it. If you're selling different types of guitars, wouldn't it be nice to send it to an ezine who are interested in playing the guitar. You may get people who don't buy from you right away. That's why ezine lists are so important.
Some ezines can have thousands upon thousands of subscribers.
It's not always about size
The size of the ezine is not always the biggest factor here. Subscribers to a smaller ezine can be pretty loyal and can produce some good sales. When you're first starting out with Ezine advertising, you may want to stay within your budget and buy an ad from a smaller list.
People won't always buy from you right away. If you have a lead capture page on your website, which is strongly suggested by many, you can build ezine lists that you can follow up on for as long as you like. You want to work that list and give them information that they can use so they can produce future sales from you.
It's an effective way to send people who are interested in what you have to your website. You can work on the ezine lists to promote your product until they make a purchase.
Ezine ads are sold in three different ways.
Solo Ad Your ad is the only information that is sent in the newsletter. It is considered by many to be the most effective way to make sales and build your ezine lists.
Sponsor Ad These ads will be either a Top or Bottom sponsor. Sometimes there will be a Middle sponsor as well. The Bottom Sponsor Ad, if offered by the ezine, will be the least expensive of the three. They cover half the page as a Solo Ad would.
Classified Ad Not much different from a classified ad that you would see in a newspaper.
When you Google search for an ezine, you will come up with millions of matches. Sorting through the right one for you can be time consuming. Plus, not every Ezine will originate in your home country. If you live in the USA, you may be sending your payment for the ezine to someone in Holland, Australia or even Mongolia. If you have any issues with the ezine, you may have to make an international call and a possible language barrier to work it out.
I found that there is one great place where you can learn everything about Ezines and know who you will advertise with. You get the following information before making any purchases:
Name of the Ezine
Name of the owner
Where they are located
Phone number to call
When it began
Total number of subscribers
Ad rates
If FREE articles are accepted
Some Ezines do accept a FREE article along with a paid advertisement. Buying an Ezine can be easy -- or it can be difficult.
For the easy way, click here to find out the great place for Ezine Advertising and how to build Ezine Lists.
Some websites allow you to send out your own ezines. It's a great way to stay connected with your prospect. It's a great to follow-up with prospects who don't buy from you right away. Staying in touch with them does lead to future sales.
Another feature that I find is great for people just starting with Ezine advertising is a SOLO ad that is already written and has a track record to produce sales. Fill out the form below and learn more about this feature.
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